The Naked Juice Lie, Lawsuit

I noticed large containers of Naked Juice on the shelf at Costco for $5.99. Previously I had only seen them in single-serving sizes at Starbucks and Whole Foods for $4+/bottle. I couldn’t pass up the bargain and decided to give it a try.

Taste- Phenomenal, in fact it was too good to be true.

Nutritional benefits- After a quick read of the label and some research it did not take long to determine this product is nothing more than processed sugar water. In fact there is even an ongoing class action lawsuit against them for deceptive advertising.

Below is my take on the beverage.

Sugar Content

The first thing that caught my eye was the 28 grams of sugar and 150 calories in each 8oz serving. I was expecting some sugar since fruit is naturally high in it, but I kept reading and was disappointed to find these sugars are not even come from real fruit, but rather “purees” which have been processed. This totally defeats the purpose of even having a smoothie.

“Gently Pasteurized”

On the bottom left-hand corner of the label are the words “gently pasteurized”.  I was interested to find out what exactly this meant, turns out this is nothing more than a marketing gimmick. An FAQ page on the company website addresses the process:

“All of our juices and smoothies are gently pasteurized (known as “flash pasteurization”) in order to provide a safe product that does not compromise taste.”

 

You can learn more about the flash pasteurization process here. In short, it means the juice is heated to 165 °F, for about 15 to 30 seconds. The boil may only last a few seconds, but the damage is done.  It devoids the juice of all its natural enzymes and nutrients.

Conclusion

If the choice is between naked juice and soda, I would recommend naked juice. However, this drink is definitely not a replacement for real fruits and vegetables. Also, if you decide you are going to drink it regularly anyway even after reading this, do so in moderation otherwise you may start to notice a few extra inches around your waistline. I have about half a bottle left, which ill drink as a post workout treat because I hate to waste food.

Share this with all of your friends who drink naked juice so they can know the truth, and decide if they still want to drink it. I don’t blame anyone who does because it tastes great. But just remember: if it looks too good to be true, and tastes too good to be true than its probably to good to be true.

QUESTION: Have you tried Naked juice? What’s your take?

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One thought on “The Naked Juice Lie, Lawsuit

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